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MEC.DEV
OVERVIEW

A youthful yet chic personal brand identity for the brand/product design + development space.

Custom Air Jordan 1
Branded Bloxing Gloves

YEAR

2024

ROLE

Creative Director

SERVICES

Brand Identity Design
Brand Guide Development

CHALLENGE

Pseudonymously known across the internet as "mec dot", I secured the perfect url to launch my product focused pivot with in mec.dev, so it was imperative to design a brand identity that did the brand name justice.

OUTCOME

Inspired by photographs taken of me as part of a 2022 interview, the color palette which incorporates a spectrum of deep purples and light lavenders is complimented by an electric blue and green to convey the trustworthiness and stability I aim to exhibit in my graceful approach to creativity and innovation.

The logomark itself is simultaneously a monogram, a play on the name "mec dot" (always written as "mec."), and visually informed by the "double escape" syntax of JavaScript, whereby .\\\ = null

Logotype
Logomark Usage
Stationary
Shipment Packing
Branded Socks
Brand Packing Tape
Brand Palette

LINKS

© 2025

Smooth Scroll
This will hide itself!
MEC.DEV
OVERVIEW

A youthful yet chic personal brand identity for the brand/product design + development space.

Custom Air Jordan 1
Branded Bloxing Gloves

YEAR

2024

ROLE

Creative Director

SERVICES

Brand Identity Design
Brand Guide Development

CHALLENGE

Pseudonymously known across the internet as "mec dot", I secured the perfect url to launch my product focused pivot with in mec.dev, so it was imperative to design a brand identity that did the brand name justice.

OUTCOME

Inspired by photographs taken of me as part of a 2022 interview, the color palette which incorporates a spectrum of deep purples and light lavenders is complimented by an electric blue and green to convey the trustworthiness and stability I aim to exhibit in my graceful approach to creativity and innovation.

The logomark itself is simultaneously a monogram, a play on the name "mec dot" (always written as "mec."), and visually informed by the "double escape" syntax of JavaScript, whereby .\\\ = null

Logotype
Logomark Usage
Stationary
Shipment Packing
Branded Socks
Brand Packing Tape
Brand Palette

LINKS

© 2025

Smooth Scroll
This will hide itself!
MEC.DEV
OVERVIEW

A youthful yet chic personal brand identity for the brand/product design + development space.

Custom Air Jordan 1
Branded Bloxing Gloves

YEAR

2024

ROLE

Creative Director

SERVICES

Brand Identity Design
Brand Guide Development

CHALLENGE

Pseudonymously known across the internet as "mec dot", I secured the perfect url to launch my product focused pivot with in mec.dev, so it was imperative to design a brand identity that did the brand name justice.

OUTCOME

Inspired by photographs taken of me as part of a 2022 interview, the color palette which incorporates a spectrum of deep purples and light lavenders is complimented by an electric blue and green to convey the trustworthiness and stability I aim to exhibit in my graceful approach to creativity and innovation.

The logomark itself is simultaneously a monogram, a play on the name "mec dot" (always written as "mec."), and visually informed by the "double escape" syntax of JavaScript, whereby .\\\ = null

Logotype
Logomark Usage
Stationary
Shipment Packing
Branded Socks
Brand Packing Tape
Brand Palette

LINKS

© 2025