I was commisioned for a logo rebrand and website build of an existing brand and product but midway through discovery the client decided changing the name of the company entirely so I got to start with a clean slate.
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Smooth Scroll
This will hide itself!
This will hide itself!
YEAR
2025
ROLE
Creative Director
SERVICES
Brand Identity Design
Web Development
CHALLENGE
The main challenge was figuring out how to align the client's vision for an innovative look and feel for their AR product brand identity while supporting decisions around the renaming of the company.
OUTCOME
Once the client landed on a name and a url I create a logo system around an icon that referenced a physical space that could be inhabited, incorporating as much of the client's vision for an ethereal realm as possible.
Smooth Scroll
This will hide itself!
This will hide itself!
4th Space
OVERVIEW
I was commisioned for a logo rebrand and website build of an existing brand and product but midway through discovery the client decided changing the name of the company entirely so I got to start with a clean slate.
↓
YEAR
2025
ROLE
Creative Director
SERVICES
Brand Identity Design
Web Development
CHALLENGE
The main challenge was figuring out how to align the client's vision for an innovative look and feel for their AR product brand identity while supporting decisions around the renaming of the company.
OUTCOME
Once the client landed on a name and a url I create a logo system around an icon that referenced a physical space that could be inhabited, incorporating as much of the client's vision for an ethereal realm as possible.
Smooth Scroll
This will hide itself!
This will hide itself!
4th Space
OVERVIEW
I was commisioned for a logo rebrand and website build of an existing brand and product but midway through discovery the client decided changing the name of the company entirely so I got to start with a clean slate.
↓
YEAR
2025
ROLE
Creative Director
SERVICES
Brand Identity Design
Web Development
CHALLENGE
The main challenge was figuring out how to align the client's vision for an innovative look and feel for their AR product brand identity while supporting decisions around the renaming of the company.
OUTCOME
Once the client landed on a name and a url I create a logo system around an icon that referenced a physical space that could be inhabited, incorporating as much of the client's vision for an ethereal realm as possible.