Profile
Personal & Professional Summary

Discipline Full-Stack | Specialization Community | Phase Stealth |
About
I'm a New York-based Systems Architect, exploring in the intersection of design excellence, emerging technology, and human connection. I don't just build products; I architect systems that enable communities to activate their collective capital.
With over a decade of experience as a Creative Director for various Fortune 100 organiations, I learned to speak the language of brand and emotion. As a Software Engineer who cut my teeth building tools for underserved communities, I learned to speak the language of code rooted in equity and utility. This unique skillset allows me to own a vision from initial concept and strategic branding to prototyping, development, and deployment.
I revel in bringing people together, both through the digital experiences I build and the global communities I've managed and grown to over tens of thousands of members. My current aim at Cracked VC is to leverage AI & blockchain technologies to dismantle gatekeeping mechanisms, unlocking access for underrepresented talent and accelerating visionary ideas into reality.
My Philosophy
I believe the best digital products are built with strategic vision, empathetic design, and a radical sense of service in mind. My choices are driven by a desire to craft an experience that is not only intuitive and functional but also accessible and truly beneficial. Whether I'm leading a community of thousands, designing a brand system, or coding a responsive layout, my goal is always to connect, engage, and inspire.
Social Reach
Web3 Clients & Partners
Trusted by leading organizations
Strategic advisor and consultant to leading brands in Web3 culture, fashion, and technology
Experience
Professional Work History
Key Achievements
- ●Product-Led Growth & Developer Adoption:
Architected and designed the core platform to inherently drive network effects, focused on a seamless developer onboarding experience and virality through token rewards - ●Category Creation & Go-to-Market Strategy:
Defined and trademarked "Ecosystem Capital" a new venture asset class from first principles; developed the core narrative, positioning, and phased GTM strategy to secure investment, attract founding partners, and drive early user adoption in a blue-ocean market. - ●Algorithmic Product Design & Positioning:
Designed the core "Proof-of-Worth" consensus mechanism and a processing engine that convert non-economic capital to token for meritocratic rewards and generates a venture-grade signal score to help investors de-risk capital allocation. - ●Competitive Differentiation & Business Model Innovation:
Pioneered a new market category building a more fiscally responsible, efficient, and profitable model for capital allocation, directly challenging and replacing incumbent pedigree-based gatekeeping systems with verifiable, on-chain track records of skill and impact.
Skills & Technologies
Volunteering
Certifications
Front-End Development (Nanodegree)
Udacity
New York, NY
Education
BBA - Marketing Management
Baruch College (CUNY) | Zicklin School
New York, NY
Achievements
Udacity x OneTen BIT Scholarship Award
July 2024
BitDAO x Gitcoin Good Hack | 1st Place Prize
Feb 2023
Gitcoin GR15 - DEI Round | Grant Recipient
Sept 2022
File Coin Foundation | Explorer Grant Recipient
Aug 2022
Friends With Benefits ($FWB) | Graduated Fellow
April 2022
Unlock Protocol Cohort 4 | Grant Recipient
Nov 2021
Skills
Technical
Dev Ops
Projects
Software Design & Engineering

Pinpoint Chrome Extension
Key Achievements
- ●Designed and developed a Chrome extension that captures and analyzes a webpage's DOM elements, seamlessly integrating them with Cursor IDE via MCP to 40x developer workflows.
- ●Enhanced user engagement through a meticulously crafted UX featuring neobrutalist design, animations, and configurable audio/notification settings.
Technologies

Break Up, Glow Up
Key Achievements
- ●Reduced ticket purchase friction by 40% through mobile friendly modal Stripe integration.
- ●Alleviated on-site event check in security processes with mobile ticket scanning and check-in.